In this global market it is very tough for the local businesses to attract new customers or retain their existing customer base. Every form of media is crowded with different advertisements and your effort to get noticed via media promotion will be lost in the clutter. Moreover, the local players have limited promotional budget in comparison to national or international companies. So, what a local business man will do to promote their business?
Previously, people refer to Yellow Pages to find a local business. Such days are quickly disappearing. Now people turned to internet for every sort of information. Therefore, the best way for the local businesses is to enlist themselves in the online directories.
When people think of search engines the first three names that come to mind are Google, Yahoo and Bing. Even when the term local is attached with search engine, the thought process moves in the same direction. It is true that these big players list local businesses also. If a person tries to search a thriving local business in Google he or she will have no difficulty to see a listing for that business in this big platform. Suppose that person, without any knowledge of the businesses of the area, is looking for a local service provider in Google. He or she will have a good number of business listings which will include many national companies. The information will be of no use to that person. It will be better if there is a local search engine providing location specific results.
Businesses that are struggling to gain an edge in the local markets can optimize their presence on local search engines. It is an excellent way to attract web traffic towards your site. When the online users will discover that there is a search engine meant solely for a geo-location, they will stick to it instead of referring to Google. There are several such local search engines satisfying the requirements of the customers. My Quick Search is one of them that specifically cover the local businesses of Chhattisgarh and satisfy every need of people located in that area.
Benefits that you can enjoy listing your company with local search engine:
Reach your Target Audience: The target audience of a local business stay in their close proximity. The businesses that depend on local clientele like restaurants, salon, plumbers, carpenters, mechanic, dentists, lawyers, make-up artists, and several others aim to approach the these target groups. The businesses usually consider different media for promoting their business. It is true that local media is an effective way to make people aware of your existence.
However, when need arises they may not remember what you have once advertised. They will then search online to satisfy their requirements. The local listing plays a significant role at that situation.
Extensive coverage: The small and medium companies are often absent from the listing of top search engines. Even if they are present, there are high chances that they will be lost amidst the big names. Contrary to it, the local search engine carefully includes all the existing service providers of a geo-location from where the customers can pick up the business as per their requirements. Since, in a specific area there is comparatively limited number of service providers, all the companies are visible.
Cost Effectiveness: An online listing is pretty cheaper compared to other kinds of advertisements. Spending only a little amount you can increase the visibility of your brand. Another benefit of listing on the major local network you have to compete with far lesser number of businesses.
Mobile phone friendly: Whenever, there is an informational requirement a person hardly awaits search them from their computers. They instantly connect internet from their Smartphone to access the required information. When you are using a Smartphone, it is very easy to scroll through the listings. Most of the mobile phone users searching information at first refer to business listing. A local listing gives adequate information whenever and wherever they require about the businesses in the vicinity just with the touch of finger.
Therefore, claim your listing in the local search engine and let it work in favour of your business.
Source:http://blogs.siliconindia.com/myquicksearch/Business/Increase-Visibility-of-Your-Business-Enlisting-it-in-Local-Search-Engine-bid-kR9y3q2740616186.html
Previously, people refer to Yellow Pages to find a local business. Such days are quickly disappearing. Now people turned to internet for every sort of information. Therefore, the best way for the local businesses is to enlist themselves in the online directories.
When people think of search engines the first three names that come to mind are Google, Yahoo and Bing. Even when the term local is attached with search engine, the thought process moves in the same direction. It is true that these big players list local businesses also. If a person tries to search a thriving local business in Google he or she will have no difficulty to see a listing for that business in this big platform. Suppose that person, without any knowledge of the businesses of the area, is looking for a local service provider in Google. He or she will have a good number of business listings which will include many national companies. The information will be of no use to that person. It will be better if there is a local search engine providing location specific results.
Businesses that are struggling to gain an edge in the local markets can optimize their presence on local search engines. It is an excellent way to attract web traffic towards your site. When the online users will discover that there is a search engine meant solely for a geo-location, they will stick to it instead of referring to Google. There are several such local search engines satisfying the requirements of the customers. My Quick Search is one of them that specifically cover the local businesses of Chhattisgarh and satisfy every need of people located in that area.
Benefits that you can enjoy listing your company with local search engine:
Reach your Target Audience: The target audience of a local business stay in their close proximity. The businesses that depend on local clientele like restaurants, salon, plumbers, carpenters, mechanic, dentists, lawyers, make-up artists, and several others aim to approach the these target groups. The businesses usually consider different media for promoting their business. It is true that local media is an effective way to make people aware of your existence.
However, when need arises they may not remember what you have once advertised. They will then search online to satisfy their requirements. The local listing plays a significant role at that situation.
Extensive coverage: The small and medium companies are often absent from the listing of top search engines. Even if they are present, there are high chances that they will be lost amidst the big names. Contrary to it, the local search engine carefully includes all the existing service providers of a geo-location from where the customers can pick up the business as per their requirements. Since, in a specific area there is comparatively limited number of service providers, all the companies are visible.
Cost Effectiveness: An online listing is pretty cheaper compared to other kinds of advertisements. Spending only a little amount you can increase the visibility of your brand. Another benefit of listing on the major local network you have to compete with far lesser number of businesses.
Mobile phone friendly: Whenever, there is an informational requirement a person hardly awaits search them from their computers. They instantly connect internet from their Smartphone to access the required information. When you are using a Smartphone, it is very easy to scroll through the listings. Most of the mobile phone users searching information at first refer to business listing. A local listing gives adequate information whenever and wherever they require about the businesses in the vicinity just with the touch of finger.
Therefore, claim your listing in the local search engine and let it work in favour of your business.
Source:http://blogs.siliconindia.com/myquicksearch/Business/Increase-Visibility-of-Your-Business-Enlisting-it-in-Local-Search-Engine-bid-kR9y3q2740616186.html
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